Frequently asked questions Why are social media packages a bad idea? They reward volume instead of results. To make the margins work, agencies churn out template content for many clients at once, so strategy, audience research and ad optimization get skipped. Does every business need the same type of social media content? No. A B2B […]
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The short answer: For most e-commerce businesses in Lebanon, pausing ads during a crisis is the wrong move. People are home and on their phones more, competitors pull back so ads get cheaper, and delivery keeps selling while stores slow down. Keep campaigns running, but change the message to delivery, stock and trust, and avoid […]