Frequently asked questions Which social media KPIs should an agency report? Engagement rate, click-through rate, conversion rate, cost per click, lead or sale, and follower growth as a trend. Reach and impressions are useful context, not proof of success. What are vanity metrics on social media? Numbers that look impressive but do not connect to […]
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Jun
Jun
Frequently asked questions Why are social media packages a bad idea? They reward volume instead of results. To make the margins work, agencies churn out template content for many clients at once, so strategy, audience research and ad optimization get skipped. Does every business need the same type of social media content? No. A B2B […]