Frequently asked questions Should my brand run a World Cup-only marketing campaign? Usually not. Replacing your normal content with contests trades long-term brand loyalty for short-term likes. Build the event into your brand instead of letting it take over. Why do giveaway contests attract the wrong followers? Big giveaways draw serial contest entrants who boost […]
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Jun
Jun
Frequently asked questions Why are social media packages a bad idea? They reward volume instead of results. To make the margins work, agencies churn out template content for many clients at once, so strategy, audience research and ad optimization get skipped. Does every business need the same type of social media content? No. A B2B […]