Frequently asked questions What is the 50/50 rule of modern conflict? The idea, argued in this article, that modern conflicts are roughly half military action and half marketing: controlling the narrative and public opinion matters as much as what happens on the ground. What is the liar’s dividend? When fake images and videos are everywhere, […]
09
Apr
Apr
Frequently asked questions What does a digital marketing agency in Lebanon do? It helps local and regional businesses grow online through SEO, social media, paid ads, content and web optimization, then tracks clicks and conversions to report a real return on investment. Why do businesses in Lebanon need a digital marketing agency? Lebanese consumers now […]
30
Mar
Mar
The short answer: For most e-commerce businesses in Lebanon, pausing ads during a crisis is the wrong move. People are home and on their phones more, competitors pull back so ads get cheaper, and delivery keeps selling while stores slow down. Keep campaigns running, but change the message to delivery, stock and trust, and avoid […]